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July 09, 2021

Hello everyone! 

Happy Thursday! How are you going? We hope you've had the most beautiful week so far and are enjoying the school holidays with your little loves! We've had all of our littles in the office with us the last few days -- and as crazy as it has been, we've loved every single minute of it.

We're jumping on today because we're launching a super exciting competition that we want you ALL to be a part of. It's fun, it's creative & it's something you can do with your little! So, please... meet our brand new Lacey Lane Reel Challenge.

What is a reel challenge you're probably thinking? Well, Reels are the new video feature on Instagram that allows you to merge videos together and make some cinema magic of your own. Costume changes, adventure videos, twirling moments and whatever else you can dream up! For this competition, we're wanting you to jump onto the new Reel feature and make your own Lacey Lane related reel!

How you film and what you do is totally up to you, we're giving you no guidelines whatsoever. We want to see you get as creative and as extravagant as you want. But, you do need to somehow incorporate your very own Lacey Lane collection into the video! Dresses, accessories, shows, headwraps and whatever else you may own, bring them all into it.

That's not all though -- we have some awesome prizes that you can win! Team Lacey Lane will be going through your entries all week long, picking out our absolute favourites (we'll also be sharing them onto our socials, so get prepared for that!) each and every day. At the end of the competition, we will select two (2) people who we feel brought to life the most fun videos possible and they will be our winners! And what will they win you ask.... $150 Lacey Lane Gift Cards! Correct, if you win we're giving you $150 to spend on our website and get all your new favourites goodies, on us! Talk about a dream come true, right?

For the itty-gritty specifics of what you need to include / who you tag, see below:

  • Post your Reel anytime between today and July 15 to be in the competition.

  • Be sure you tag @laceylaneinsta and @thelaneandco in your Reel.

  • Be sure you include the hashtags #laceylaner & #laceylanereel in your caption (so we can find your entry!)

  • Get as creative and have as much fun with it as possible!


We’ll be watching and sharing your entries all week long, so go and have some fun! We cannot wait to see all the magic you come up with.

Winners will be announced Friday, July 16.

Good luck everyone! Get reeling! 

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(This competition is in no way, shape or form associated with Instagram. It is completely independent)


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